How do you know if your website is keeping up with your competitors?
Well a simple Google search for targeted keywords in your industry should give you a pretty good idea. But is it really that simple?
A google search on your desktop computer is going to give you a different search result compared to that on your mobile phone or other device. The reason for that is that not all wesbite designers build websites the same. Older websites just aren’t built for today’s google trends and some newer websites just aren’t up to standard.
Here’s a few examples.
You may have a website but if it’s so slow, old or outdated you will be ignored by customers
If you do have a website but it’s old, not responsive or slow, then statistics show that you will get over looked by 92% of potential customers.
The reasons for that are simple. Customers are looking for businesses in a fast paced world. They don’t have time to sift through hundreds of businesses to find exactly what they are looking for so they leave it up to Google to do the hard work for them.
If you website is taking too long to load Google will rank you lower than a website that is optimised for speed. There are many factors involved and we look at them all when we build you a new website or update your old website.
You may have a website and love it but need help updating it for 2020
If you website is fresh, fast, responsive and optimised for search engines then you’re on the right track and will be in among The Hills Districts most successful small businesses, all of who are getting a chunk of their business via their website.
However if your wonderful website hasn’t been updated since 2019 then you really need to look at getting some fresh content on there fast! Keeping your website full of fresh and relevant content is key to any successful online business. Potential customers don’t like to see old content.
So what can you do if you don’t have time to update your website? Hire the professionals of course. Hills Web Design offer content writing to keep your website looking fresh and keep Google interested. We also offer reworking old content services that will keep your existing content fresh and relevant.
Google Updates 2020 – Your website may be missing some very important features
If you’re wondering why your Google rankings may have dropped off in the last couple of months you’re not alone. Google updates their algorithm regularly and while most updates aren’t clear on what you can do to fix a drop in rankings, other updates are crystal clear.
If your website doesn’t pass Google’s Mobile Friendly Test then your rankings will suffer, especially people who are looking for business on their phone. Need help getting your website to pass the Mobile Friendly Test? Contact us now
If your website is not secure then you either don’t have an SSL Certificate installed OR it was installed incorrectly. A mismatch of secure and insecure content is generally the issue. We offer a thorough analysis of your website’s content and make it secure. Don’t let Google think your website is not secure as your rankings will suffer. Need help installing an SSL certificate ? Contact us now
Search Engine Optimisation (SEO)
Website owners are often confused about this term. What does it really mean? Many believe that SEO is about adding a blog or posts to their website, including a few keywords and an image and hope that Google will pick up on it. This is not the case. Search Engine Optimisation(SEO) includes a long list of enhancements that need to be made to make your website fast, relevant and search engine friendly.
This long list includes things like minimising image size, creating optimised content with H1 & H2 tags, creating custom page titles and descriptions all of which link together to create the perfect page. For the best results this needs to be done across all pages on your website especially old outdated ones.
Hills Web Design can offer all of these services to help you get the most out of your website. Your website is an investment and it will need regular updates and maintenance to achieve the best results. Call us today for a free quotation 0431 283 198