eCommerce made easy

Want to sell stuff online? Our customers are always looking for eCommerce made easy.

Making eCommerce easy involves simplifying the process of setting up, managing, and growing an online store. Whether you’re new to online selling or want to streamline your current business, here are the key steps to make eCommerce accessible and effective:

1. Choose the Right Platform

  • What it is: An eCommerce platform is software that allows you to build and manage your online store.
  • Easy-to-use platforms:
    • Shopify: User-friendly with built-in templates, inventory management, and payment systems.
    • WooCommerce: A WordPress plugin that’s flexible and customisable if you’re familiar with WordPress.
    • BigCommerce: Offers scalable solutions for small and large businesses with easy setup.
  • Why it matters: A good platform simplifies the technical aspects of running a store (like setting up products, processing orders, and tracking sales).

2. User-Friendly Store Design

  • Keep it simple: Use a clean, intuitive design that makes it easy for visitors to browse and buy.
  • Responsive design: Make sure your site looks good and works well on both desktop and mobile devices.
  • High-quality product photos: Use clear, professional-looking images that highlight your products from multiple angles.
  • Clear navigation: Organise your products into categories, use search functions, and ensure your site is easy to navigate.

3. Payment and Checkout

  • Payment options: Use secure, trusted payment gateways like PayPal, Stripe, or Square. Offering multiple payment options (credit card, debit card, digital wallets) makes purchasing easier for customers.
  • Guest checkout: Allow users to buy without creating an account, reducing friction in the buying process.
  • Shipping options: Offer flexible shipping choices, including flat rates, free shipping, or express delivery, and clearly communicate delivery times.

4. Product Listings

  • What it is: The product pages where you display information about the items you sell.
  • Best practices:
    • Write clear and compelling product descriptions.
    • Use SEO-friendly keywords in your product titles and descriptions to help people find your store.
    • Provide product reviews and ratings to build trust.

5. Inventory Management

  • What it is: Tracking your stock to know what’s available for sale and when to reorder products.
  • Key tips:
    • Automate stock tracking using your eCommerce platform’s tools.
    • Get notifications when inventory is low.

6. Marketing and Sales

  • Email marketing: Collect emails from customers and potential buyers and send newsletters, promotions, and personalized recommendations.
  • Social media marketing: Share your products on platforms like Instagram, Facebook, and Pinterest to drive traffic to your store.
  • Search engine optimisation (SEO): Use SEO strategies to rank higher in search results, making it easier for customers to find your products.
  • Discounts and promotions: Offer sales, coupon codes, or free shipping to encourage purchases.

7. Customer Support

  • Live chat: Add a live chat feature to